the sales strategy process

How We Guarantee Results

We’ve perfected our consultative process to provide immediate and future growth. Every AEG engagement follows a systematic process designed to deliver results.



Discovery & Audit

Every engagement starts here. We conduct a rigorous discovery to learn how your business operates. This is where we uncover hidden revenue blockers, identify gaps in your sales organization, and extract key insights and opportunities that will determine the project’s direction. 


Priorities & Action Plan

Based on the discovery findings, our consultants collaborate closely with your leadership team to develop an action plan, set long-and-short-term goals, and agree on a timeline. Expect results within 45 working days


Workshops & Collaboration

To create the deliverables, we meet with our clients and hold a series of workshops that capture their valuable knowledge and experience. In the following workshops, we use our learnings to share sales expertise and relevant sales tools your team can start using right away.


Implement and Execute

At this point, we understand what our clients want and have developed a tailored solution. We lead training sessions and hold mutual dialogs with the leadership team that pave the way to adoption and organizational change. We pay close attention to make sure everyone is actively responding to the new solution and understands the new tools and processes.


Results and Adoption

Adoption is key to long-term results. We analyze your data to confirm the new methods and processes are working and are adopted by your team. We won’t leave your side until you’re confident in the solution and are seeing predictable, repeatable, sustainable, and lasting results.