Market

Assessment

Introduction

AEG’s marketing consultants use market assessment and competitive analysis to provide critical input to business and brand strategy formulation. AEG focuses on assessing the three C’s – Customer, Competitor and Company – to uncover brand and business-related growth opportunities.

market assessment issues

What are customers’ needs and buying processes? How do customers perceive the brand relative to key competitors? What are the company’s relative strengths, weaknesses, opportunities and threats? What opportunities exist for improving the company’s market position?

market assessment approach

Competitive profiling, market research, in-depth interviews, focus groups and ethnographic research are just some of the methods we employ to gain market and competitive insight. Whether fielded in-house or through one of our preferred market research vendors, we provide the necessary fact-base to support strategic marketing decision making. Our marketing consultants use market assessment findings to confirm the issues to address in subsequent marketing consulting project steps. Market segmentation is often the next step, once the market assessment has been established.